National Food Products Company | NFPC Group
Aleksandra Simic is a marketing and innovation professional with extensive experience in the food and beverage sector. Currently serving as the Marketing & Innovation Head at the National Food Products Company (NFPC Group), Aleksandra leads marketing initiatives across various categories, including water, dairy, and beverages, managing brand positioning, consumer marketing, and innovation strategies. Previous roles at Nielsen involved driving marketing effectiveness analytics and providing advanced insights for new product launches and pricing strategies across Africa and the Middle East. Aleksandra holds a Master of Science in Management and Organization with a focus on Multimedia Communication and Public Relations, as well as a Bachelor of Science in Management and Organization with a specialization in Marketing, both from the University of Belgrade.
National Food Products Company | NFPC Group
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NFPC (National Food Products Company) was founded in 1971 with the establishment of a dairy production facility in Abu Dhabi. With Milco starting its operations in the UAE capital, we were committed from the start to two basic principles: quality and service. In 1977, NFPC started its own manufacturing plant for plastic cups, Modern Plastic Company, MPC, a second addition to the group and another first for the UAE. In 1976, a group was established to import dairy products from Europe. The operation grew quickly and a joint venture company, in partnership with the Danish/Swedish cooperative Arla, was established. Arla’s best-selling brands in the region are Lurpak, Three Cows, and Puck. In 1981, long-life milk and fruit juices were added to the NFPC product portfolio when we bought Lacnor, a French-owned enterprise based in Sharjah, UAE. In 1984, when Oasis started its operation, we established the UAE’s first bottled water plant and started a trend that has made the country one of the world’s highest per capita consumers of bottles of water. Oasis Pure Water introduced its PET bottle range after the 5-gallon best-selling line in 1997 to cater to consumers’ on-the-go needs. It expanded its portfolio in 2005 by adding Blu Sparkling Water to its products. In 2019, NFPC fulfilled its visionary milestone of the development of "Mega Plant" at KEZAD, a manufacturing cluster with 752,000 square metres that soon became a state-of-the-art example of innovation and software integration, combining the manufacturing units of Lacnor, Milco, Melco, Gulf & Safa, Oasis, and Blu into one cluster. NFPC is one of the premier food and beverage companies in the Middle East, a position we have won by responding to and fulfilling our customers' needs and expectations, looking after our employees, and maintaining a high level of flexibility in our operations. NFPC Group Ltd.