Nativex
Hongbin Yang is an accomplished professional with extensive experience in project management and client success within the digital advertising and finance sectors. Currently serving as the TikTok-Shop Project Owner and Media-buy Optimization Line Manager at Nativex since June 2021, Hongbin previously held positions at Bytedance as TikTok Ads - CST and at Mobvista as Client Success Manager. Early career experiences include internships at 國泰君安证券 as an Equity Research Analyst and HAITONG Securities Co., Ltd. as a Fixed Income Trading Assistant, along with roles at various financial institutions and investment firms. Hongbin holds a Master of Science in Business (Finance & Accounting) from the University of Warwick, alongside a Bachelor of Arts in International Business Economics from The University of Nottingham Ningbo China.
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Nativex
Nativex is dedicated to driving ROI and growth for all sectors of business in a digital and mobile-first world. Nativex enables marketers to create strong, sustainable growth through universal access to digital channels across China and the rest of the world. In addition to this, Nativex offers all the integrated tools needed for marketers tothrive and create a meaningful impact on their audiences. The Nativex Trading Desk is a cloud-based trading desk connected to various media platforms via marketing APIs as well as RTB technologies. Its functionality marks a first for marketers and advertisers as they can buy and optimize media campaigns as a managed service via ad exchanges, ad networks, programmatic buying platforms and other key inventories such as the US and Chinese top media. Part of Mobvista, Nativex has a global presence with 16 offices worldwide. Learn more at www.nativex.com.