Nativex
Laurie Xie is a seasoned professional with extensive experience in client success and branding strategy. Currently serving as a Senior Client Success Manager at Nativex since October 2023, Laurie previously held roles at CLA as a Client Success Manager and Assistant Account Manager, where responsibilities included auditing brand performance for luxury clients in the Chinese market, executing social media strategies, and managing influencer marketing campaigns. Additional experience includes positions at Tencent as an Assistant Producer, Hunan TV as a Television Director, and co-founding LOUD: Mind & Music, a festival focused on mental health awareness. Laurie's educational background includes a Master of Arts in Global Media and Communications from the University of Southern California and an MSc in Global Media and Communication from The London School of Economics.
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Nativex
Nativex is dedicated to driving ROI and growth for all sectors of business in a digital and mobile-first world. Nativex enables marketers to create strong, sustainable growth through universal access to digital channels across China and the rest of the world. In addition to this, Nativex offers all the integrated tools needed for marketers tothrive and create a meaningful impact on their audiences. The Nativex Trading Desk is a cloud-based trading desk connected to various media platforms via marketing APIs as well as RTB technologies. Its functionality marks a first for marketers and advertisers as they can buy and optimize media campaigns as a managed service via ad exchanges, ad networks, programmatic buying platforms and other key inventories such as the US and Chinese top media. Part of Mobvista, Nativex has a global presence with 16 offices worldwide. Learn more at www.nativex.com.