Nativex
Peter Novotny is a seasoned professional with extensive experience in business development, strategic initiatives, and supply management within the digital advertising and technology sectors. Currently serving as VP of Global Strategic Initiatives at Nativex since March 2013, Peter reports directly to the CFO of Mobvista, leading global projects focused on investor relations, market expansion, data privacy, government relations, and technological solutions for sales and marketing teams. Previous roles at Nativex included VP of Supply, where responsibility included developing and maintaining publisher relationships, and VP of Business Development, focusing on expanding the mobile app developer base. Prior to Nativex, Peter was the Business Development Director at W3i, where Peter managed publisher networks and user acquisition strategies for mobile applications. Peter started their career as a Media Buyer at Freeze.com LLC and has a Bachelor of Science degree in Business Computer Information Systems from St. Cloud State University.
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Nativex
Nativex is dedicated to driving ROI and growth for all sectors of business in a digital and mobile-first world. Nativex enables marketers to create strong, sustainable growth through universal access to digital channels across China and the rest of the world. In addition to this, Nativex offers all the integrated tools needed for marketers tothrive and create a meaningful impact on their audiences. The Nativex Trading Desk is a cloud-based trading desk connected to various media platforms via marketing APIs as well as RTB technologies. Its functionality marks a first for marketers and advertisers as they can buy and optimize media campaigns as a managed service via ad exchanges, ad networks, programmatic buying platforms and other key inventories such as the US and Chinese top media. Part of Mobvista, Nativex has a global presence with 16 offices worldwide. Learn more at www.nativex.com.