Nativex
Via Zhang is an experienced business development professional currently serving as the Director of Business Development at Nativex since April 2023. Prior to this role, Via held the position of Senior BD & UA Manager at 虎牙 from September 2019 to April 2023, where significant achievements included a remarkable 17 times volume growth in ASA media buying. Earlier career experience includes a role as Business Director at Echovalue, where Via established and managed teams, and as Operation Manager at Mobvista, focusing on user acquisition in various regions. Via Zhang holds a Bachelor's degree in English Translation and Interpreting from Sun Yat-sen University.
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Nativex
Nativex is dedicated to driving ROI and growth for all sectors of business in a digital and mobile-first world. Nativex enables marketers to create strong, sustainable growth through universal access to digital channels across China and the rest of the world. In addition to this, Nativex offers all the integrated tools needed for marketers tothrive and create a meaningful impact on their audiences. The Nativex Trading Desk is a cloud-based trading desk connected to various media platforms via marketing APIs as well as RTB technologies. Its functionality marks a first for marketers and advertisers as they can buy and optimize media campaigns as a managed service via ad exchanges, ad networks, programmatic buying platforms and other key inventories such as the US and Chinese top media. Part of Mobvista, Nativex has a global presence with 16 offices worldwide. Learn more at www.nativex.com.