Nativex
Yikai Li is an accomplished professional with extensive experience in global business management and client solutions. Currently serving as General Manager for both Global Business and Europe & North America at Nativex since April 2021, Yikai previously held significant roles at ByteDance, including Head of Client Solution for the IL market, where the IL market was launched and a client solution team was built and led. Additional experience includes Sales Director for South East Asia, where TikTok ad solutions were introduced, and Media Partnership Manager, focusing on revenue generation and market research. Prior to ByteDance, Yikai worked as Brand Manager at TP-Link North America, overseeing key product launches and brand strategies, and as Product Marketing Specialist at TP-Link Technologies. Yikai holds multiple degrees in Geology and a Master of Science in MESPOM from several prestigious universities, including Peking University and Lund University.
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Nativex
Nativex is dedicated to driving ROI and growth for all sectors of business in a digital and mobile-first world. Nativex enables marketers to create strong, sustainable growth through universal access to digital channels across China and the rest of the world. In addition to this, Nativex offers all the integrated tools needed for marketers tothrive and create a meaningful impact on their audiences. The Nativex Trading Desk is a cloud-based trading desk connected to various media platforms via marketing APIs as well as RTB technologies. Its functionality marks a first for marketers and advertisers as they can buy and optimize media campaigns as a managed service via ad exchanges, ad networks, programmatic buying platforms and other key inventories such as the US and Chinese top media. Part of Mobvista, Nativex has a global presence with 16 offices worldwide. Learn more at www.nativex.com.