Tatiana Moraes de Oliveira Ponce

Tatiana Moraes de Oliveira Ponce currently holds the position of Chief Marketing Officer & Head of Research & Development / Innovation at Natura since January 2023. With extensive experience in marketing leadership spanning over two decades, Tatiana previously served as Vice President of Marketing at Beiersdorf from June 2011 to March 2023, overseeing emerging markets and global baby care across multiple regions including Latin America, Russia, and South Asia. Tatiana's earlier roles include Marketing Director at Grupo Boticário and various positions at Reckitt, Colgate-Palmolive, J.Macêdo, Rayovac, and Ogilvy. Tatiana holds educational credentials from Ibmec and Universidade Anhembi Morumbi.