Craig P.

Craig P. is a seasoned executive with extensive experience in leadership roles across various industries. Currently serving as Co-founder and Chief Operating/Chief Financial Officer at Natura since May 2018, Craig also operates as Principal at Craig Powell Consulting. Previous positions include President/Chief Operating Officer at Ettore’s European Bakery and Restaurant and Chief Executive Officer at RF Biocidics, where revenue increased by 15X in three years. Notable achievements include growing sales by $70M at Superior Farms and transforming operations for profitability at multiple organizations. Craig holds an MBA in Finance/Accounting and a BS in Food Science and Engineering from the University of California, Davis.