Megan Chen

SVP Marketing & Digital at Naturopathica

Megan Chen is a seasoned marketing and digital professional with extensive experience across various industries. Currently serving as SVP Marketing & Digital at Naturopathica since January 2025, Megan previously held the position of Vice President of eCommerce at cocokind from May 2023 to December 2024, where responsibilities included managing direct-to-consumer, Amazon, and paid digital marketing strategies. Prior experience includes roles as Digital Operating Advisor and Vice President at Encore Consumer Capital, and as Strategy & Innovation Associate Manager at PepsiCo, where focus was on global eCommerce. Earlier career stages involved category management at Jet.com and investment banking at J.P. Morgan, including positions as an analyst and summer analyst. Megan began a professional journey with a research assistant role at the Becker Friedman Institute of Economic Research and holds a Bachelor of Arts in Economics from the University of Chicago.

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Naturopathica

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Naturopathica is an online shop that provides cosmetics, beauty products, herbal remedies and e-gift cards.