NaviSync LLC
Betsy Fink, MBA, PMP, currently serves as Group Account Director at NaviSync LLC since April 2022, where responsibilities include enhancing client partnerships and ensuring satisfaction through high-performance delivery of managed market services. Prior to this role, Betsy was VP of Operations at Managed Market Resources from July 2000 to August 2022, overseeing project success and operations in a strategic consulting environment. Betsy also held the position of Director of Project Management and was instrumental in managing complex sales and marketing projects. Earlier experience includes working as a Project Manager at both Managed Market Resources and Boron LePore. Betsy obtained a Master of Business Administration (MBA) in Business Administration, Management, and Operations from East Carolina University, where studies were completed from 1996 to 1998, and holds a Bachelor of Science (BS) degree from the same institution, completed from 1986 to 1990.
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NaviSync LLC
The health care environment is becoming more complex, with commercial and government payers attempting to control how health care is practiced and influence market perceptions about products, coverage, or services. NaviSync is a full-service managed markets company providing intelligent sound strategy to increase access to your brand through the utilization of actionable insights gleaned from payers, hospitals, and alternative care settings. Efficiently delivered market intelligence is critical to attaining payer access and achieving commercial success. We tackle access and reimbursement challenges for top-tier pharmaceutical/biotechnology companies, including specialty market products. Strategic Guidance: market access, launch planning, channel integration/optimization, plan benefit design approaches, and market events. Market Research: quantitative/qualitative managed markets research, competitive intelligence, data analysis, and advisory boards. Tactical Solutions; reimbursement and access services, unmet needs, value proposition, pull-and-push through promotion, and personal and non-personal promotion. Training: marketplace and landscape, account/product planning and pull-through, live and virtual workshops, eLearning, and videos and podcasts.