NaviSync LLC
David Melvin is a seasoned strategic planning professional with extensive experience in marketing consulting, market research, and sales training, particularly within the specialty, injectable, and hospital markets. Currently serving as Senior Vice President of Strategy & Market Analytics at NaviSync LLC since October 2015, David Melvin has previously held leadership positions at Precision Advisors, The Hobart Group, and Sudler & Hennessey, among others. With a strong background in strategic marketing, problem-solving, and market analytics, David Melvin has demonstrated expertise across various therapeutic areas, including anti-infectives, oncology, and biosimilars. David Melvin holds an MS in Biology from Adelphi University and a BA in Biology from the City University of New York-Herbert H. Lehman College.
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NaviSync LLC
The health care environment is becoming more complex, with commercial and government payers attempting to control how health care is practiced and influence market perceptions about products, coverage, or services. NaviSync is a full-service managed markets company providing intelligent sound strategy to increase access to your brand through the utilization of actionable insights gleaned from payers, hospitals, and alternative care settings. Efficiently delivered market intelligence is critical to attaining payer access and achieving commercial success. We tackle access and reimbursement challenges for top-tier pharmaceutical/biotechnology companies, including specialty market products. Strategic Guidance: market access, launch planning, channel integration/optimization, plan benefit design approaches, and market events. Market Research: quantitative/qualitative managed markets research, competitive intelligence, data analysis, and advisory boards. Tactical Solutions; reimbursement and access services, unmet needs, value proposition, pull-and-push through promotion, and personal and non-personal promotion. Training: marketplace and landscape, account/product planning and pull-through, live and virtual workshops, eLearning, and videos and podcasts.