NaviSync LLC
Lisa Lieto is a seasoned professional in marketing and account management, currently serving as Group Account Supervisor at NAVISYNC since April 2020. Prior roles at NAVISYNC included Account Supervisor and Senior Account Executive, where responsibilities involved partnering with clients to develop comprehensive marketing plans and managing project workflows. Prior to NAVISYNC, Lisa worked at natrel communications from September 2015 to April 2020, holding positions such as Senior Account Executive and Assistant HR Manager/Talent Acquisition, where efforts focused on innovative talent sourcing and project management across various agency functions. Lisa began professional career as a Finance/HR Associate and holds a Bachelor of Business Administration degree in Marketing/Marketing Management from Pace University's Lubin School of Business.
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NaviSync LLC
The health care environment is becoming more complex, with commercial and government payers attempting to control how health care is practiced and influence market perceptions about products, coverage, or services. NaviSync is a full-service managed markets company providing intelligent sound strategy to increase access to your brand through the utilization of actionable insights gleaned from payers, hospitals, and alternative care settings. Efficiently delivered market intelligence is critical to attaining payer access and achieving commercial success. We tackle access and reimbursement challenges for top-tier pharmaceutical/biotechnology companies, including specialty market products. Strategic Guidance: market access, launch planning, channel integration/optimization, plan benefit design approaches, and market events. Market Research: quantitative/qualitative managed markets research, competitive intelligence, data analysis, and advisory boards. Tactical Solutions; reimbursement and access services, unmet needs, value proposition, pull-and-push through promotion, and personal and non-personal promotion. Training: marketplace and landscape, account/product planning and pull-through, live and virtual workshops, eLearning, and videos and podcasts.