NaviSync LLC
Martha Vater has extensive work experience in the advertising and marketing industry. Martha has worked at NaviSync LLC since 2018, starting as an Account Group Supervisor and working their way up to the position of Group Account Director and eventually VP, Group Account Director. Prior to that, they worked at Managed Market Resources (MMR) from 2010 to 2018, holding the role of Senior Manager, Client Solutions.
Martha Vater obtained their Bachelor's Degree in English Language and Literature, General from Mount Holyoke College, where they studied from 2003 to 2007.
NaviSync LLC
The health care environment is becoming more complex, with commercial and government payers attempting to control how health care is practiced and influence market perceptions about products, coverage, or services. NaviSync is a full-service managed markets company providing intelligent sound strategy to increase access to your brand through the utilization of actionable insights gleaned from payers, hospitals, and alternative care settings. Efficiently delivered market intelligence is critical to attaining payer access and achieving commercial success. We tackle access and reimbursement challenges for top-tier pharmaceutical/biotechnology companies, including specialty market products. Strategic Guidance: market access, launch planning, channel integration/optimization, plan benefit design approaches, and market events. Market Research: quantitative/qualitative managed markets research, competitive intelligence, data analysis, and advisory boards. Tactical Solutions; reimbursement and access services, unmet needs, value proposition, pull-and-push through promotion, and personal and non-personal promotion. Training: marketplace and landscape, account/product planning and pull-through, live and virtual workshops, eLearning, and videos and podcasts.