NaviSync LLC
Patty Vriesema possesses extensive experience in account management and program coordination within the pharmaceutical sector. Currently serving as Group Account Supervisor at NaviSync LLC since June 2015, Patty has progressed through roles including Account Supervisor and Senior Account Executive. Previous positions include Account Executive at Precision for Value, Assistant Account Executive at The Hobart Group, and Program Manager at HealthSTAR Communications, where responsibilities included managing pharmaceutical promotional speaker programs and coordinating logistics. Patty Vriesema holds a Bachelor of Science in Marketing, earned from Ramapo College of New Jersey and Bloomsburg University of Pennsylvania.
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NaviSync LLC
The health care environment is becoming more complex, with commercial and government payers attempting to control how health care is practiced and influence market perceptions about products, coverage, or services. NaviSync is a full-service managed markets company providing intelligent sound strategy to increase access to your brand through the utilization of actionable insights gleaned from payers, hospitals, and alternative care settings. Efficiently delivered market intelligence is critical to attaining payer access and achieving commercial success. We tackle access and reimbursement challenges for top-tier pharmaceutical/biotechnology companies, including specialty market products. Strategic Guidance: market access, launch planning, channel integration/optimization, plan benefit design approaches, and market events. Market Research: quantitative/qualitative managed markets research, competitive intelligence, data analysis, and advisory boards. Tactical Solutions; reimbursement and access services, unmet needs, value proposition, pull-and-push through promotion, and personal and non-personal promotion. Training: marketplace and landscape, account/product planning and pull-through, live and virtual workshops, eLearning, and videos and podcasts.