NBA
Andrew Kirshenbaum is an accomplished professional with extensive experience in data-driven marketing and analytics. Currently serving as Global Platform Strategy Lead at the National Basketball Association since November 2022, Andrew previously held the position of Senior Business Consultant at Cognitive Box Consulting LLC, where engagement with clients in media, sports, and fitness focused on integrated database marketing technology. Andrew also served as Executive Director of Marketing Analytics at PubWorX, leading strategic analytics for a Hearst/Conde Nast joint venture, and held key roles at Hearst Magazines, Direct Brands, and BMG Columbia House, focusing on database marketing and customer acquisition analysis. Andrew holds an MBA in Marketing from Hofstra University and a Bachelor's degree from the University at Albany.
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NBA
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.