• NBA

  • Benjamin Darde

Benjamin Darde

Digital Engagement Director at NBA

Benjamin Darde has extensive experience in marketing and digital engagement roles, with particular expertise in sports events and brands. With a background in marketing and communication, Benjamin has held positions in companies such as NBA Asia, Decathlon Hong Kong, and Ironman. Known for leading social media and digital strategies, Benjamin has also managed marketing teams, formulated brand strategies, and overseen the implementation of marketing plans to achieve growth targets. Benjamin's career highlights include managing the Standard Chartered Singapore Marathon and collaborating with commercial teams to grow revenues. With a Master's degree in Marketing & Communication, Benjamin Darde is a seasoned professional in the field.

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NBA

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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.


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