NBA
Chris Larson has over 30 years of experience in retail merchandising and marketing, currently serving as Senior Director, Retail Partnerships Lead at the National Basketball Association since 2000. In this role, Chris Larson manages US-based traditional retail accounts and oversees partnership execution, while also creating and implementing retail marketing and event programs to enhance sales and profitability. Prior to this, Chris Larson held the position of Senior Director of E-Commerce Merchandising and Marketing for NBAStore.com and WNBAStore. Chris Larson's earlier experience includes nearly a decade at Foot Locker, where responsibilities encompassed buying and planning merchandise assortments for over 400 Kid’s Foot Locker stores, as well as collaborating with vendors to develop exclusive apparel lines. Chris Larson earned a degree from New Jersey City University between 1987 and 1991.
NBA
275 followers
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.