NBA
Hayley Bordui is a seasoned professional currently serving as Senior Director of Strategy & Operations at the National Basketball Association since January 2024, where responsibilities include leading a business transformation project for an NBA/2K joint venture and supporting the CEO in various capacities. Previously, Hayley held the role of Senior Manager of Business Strategy & Analytics at the Chicago White Sox and received an early promotion during that tenure. Earlier experience includes a successful period at Bain & Company, earning "Consistently Outperforming" ratings and managing multiple teams throughout different roles. Hayley holds a degree in Business Economics and Public Policy from Indiana University Bloomington.
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NBA
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.