NBA
Isaac Schmidt is a seasoned software engineering professional with extensive experience across various roles within the technology and media sectors. Currently serving as the Senior Director of Engineering at the National Basketball Association since November 2020, Isaac previously held positions such as Sr Software Engineer at The Huffington Post, where enhancements to the flagship News app were made, and Partner and Director of Engineering at Tendigi, focusing on award-winning iPhone and iPad applications. Isaac also operated a consulting business as Principal Software Engineer, developing niche desktop software and iOS apps. Earlier career highlights include leading a development team at Zuse Inc., crafting software for client management at Karpfinger Agency, and building web applications for the Defense Information Systems Agency. Isaac Schmidt holds education credentials from Pratt Institute and Big Nerd Ranch.
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NBA
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.