NBA
As Senior Vice President, Corporate Services for the National Basketball Association, Jarad Franzreb oversees the global production of corporate events and videos for the NBA, WNBA, NBA G League and USA Basketball. His responsibilities also include the production management of league marketing campaigns and public service announcements, archiving and distribution of NBA photography and video to league broadcast partners, marketing partners, and third party licensees.
Since joining the league in 1994, Franzreb has held a variety of positions in the league’s Production, Marketing and Sales, and Advertising groups. Prior to joining the NBA, he was the Director of Public Relations for the Celebrity Golf Association, coordinating publicity and public relations for a variety of events throughout North America. Franzreb tipped off his NBA career with the New York Knicks, where he began as a Public Relations intern in the 1991-92 season and assisted in various capacities with the organization through 1997.
In 1992, Franzreb earned a bachelor’s degree in sociology/psychology from Fordham University, where he also played and coached basketball.
A Staten Island, N.Y. native, Franzreb resides in New Providence, N.J. with his wife Crissy and daughter Ally.
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NBA
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.