NBA
Jay Lee is a seasoned professional in consumer product experience and digital strategy, currently serving as Senior Vice President, Head of Consumer Product Experience at the National Basketball Association (NBA) since February 2018. In this role, Jay Lee leads product strategy for a global digital portfolio, including the NBA App, NBA.com, and League Pass. Previous positions at the NBA include Vice President roles focused on Next Gen platforms and international product portfolios. Prior experience includes leadership roles at Nike and ESPN, where Jay Lee drove product innovation and revenue strategies. Jay Lee also founded Modal Music LLC, an independent record label, and worked at Accenture in media and entertainment consulting. Jay Lee holds a B.S. in Commerce from the University of Virginia, with concentrations in Finance and Marketing.
NBA
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.