NBA
Juan Colon is an experienced media strategist currently serving as Vice President of Media Strategy and Planning at the National Basketball Association (NBA) since January 2016. In this role, Juan leads the development of fan-centric media plans for institutional and paid channels. Prior to this position, Juan held multiple roles in media strategy, including Associate Vice President at MEC and Senior Partner at Starcom MediaVest Group, where expertise in synthesizing consumer data and driving inter-agency collaboration was demonstrated. Juan began the career as an Assistant Media Planner at MediaVest and holds a Bachelor of Arts degree in Political Science from the University of Delaware.
NBA
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.