NBA
Kenneth White is an accomplished professional with extensive experience in people analytics and strategic HR leadership. As the Senior Director of People Analytics & Strategy at the National Basketball Association (NBA) since September 2021, Kenneth has successfully reduced manual reporting time by over 90% and enhanced data adoption across HR and executive leadership. Previously, Kenneth held key roles at ZT Systems and Away, where notable achievements included the development of scalable HR data infrastructures and advanced reporting mechanisms. Kenneth's earlier positions at Macy's and Achievement First involved leading comprehensive HR analytics and reporting initiatives, contributing significant savings and recognition for innovative projects. Kenneth's educational background includes a Bachelor of Arts from the University of Pennsylvania and a Master of Arts from Teachers College, Columbia University.
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NBA
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.