NBA
Lucas Denning has a vast array of experience in the sports marketing industry, ranging from working with the National Basketball Association to Major League Soccer. With a background in partnership marketing and business development, Lucas has a proven track record of successfully managing relationships with key accounts and developing customized sales strategies. Currently pursuing an MBA at NYU Stern School of Business, Lucas is well-equipped with both practical experience and academic knowledge to excel in the field of sports business.
NBA
275 followers
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.