NBA
Malayzha C. currently serves as Senior Manager, Global Partnerships and Media at the National Basketball Association (NBA), a position held since March 2022, where responsibilities include managing relationships with Fanatics E-commerce, New Era Media, and Nike Connected Membership, along with overseeing Apparel Partnerships DTC marketing. Previously, Malayzha worked as a Manager in the same field at the NBA, focusing on apparel partnerships and media efforts. Before the NBA, experience includes roles as Strategic Manager for Retail at BARK, Senior Analyst and Partner Sales Manager at Kellogg Company, Consultant at Aon, and Retail Sales Lead at Victoria's Secret. Malayzha holds an MBA from the University of Miami Herbert Business School and a Bachelor's degree in Economics from California State University-Sacramento.
NBA
275 followers
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.