NBA
Melissa Worthington is a seasoned marketing professional with extensive experience in customer relationship management (CRM) and digital marketing. Currently serving as Senior Director, CRM Lifecycle Lead - Digital at the National Basketball Association since November 2022, Melissa's previous roles include Director of CRM at Goldbelly and Senior Manager positions at Walmart and Jet, where responsibilities encompassed CRM, retention marketing, and optimization of email and mobile push strategies. Melissa's foundational experience includes marketing roles at The Vitamin Shoppe and Sultan Healthcare. An MBA with a concentration in Marketing Analytics from Penn State University complements a Bachelor of Science in Marketing from the University of Delaware and a high school diploma from Bergen County Academies.
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NBA
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.