NBA
Tina Jain is an accomplished digital and social media expert with extensive experience in the sports industry. Currently serving as the Digital & Social Access Content Lead for the National Basketball Association since October 2022, Tina launched the NBA Digital Correspondents Program to enhance content creation and engagement across NBA platforms. Prior to this role, Tina was the Director of Social Media for the Detroit Pistons, where leadership resulted in the expansion of the social media team and improved internal influence. With previous roles at EY, New Jersey Devils, MLB Advanced Media, and National Hockey League, Tina has consistently driven social media strategy, content development, and stakeholder engagement. Tina's career began with internships at The Madison Square Garden Company and Minor League Baseball, following a Bachelor of Science degree from New York University.
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NBA
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.