Abida Muqeem

Abida Muqeem is a seasoned professional with extensive experience in digital marketing and omnichannel engagement, currently serving as a Sr. Omnichannel Engagement Associate at Eli Lilly and Company since August 2017. Abida has played a pivotal role in leading operational initiatives and enhancing digital quality across multiple teams, including the SAMETA MCE Capability Center and the Digital Factory in Japan. With a strong background in digital asset development and multi-channel engagement strategies, Abida has contributed significantly to cost avoidance and content localization efforts. In addition to practical experience, Abida shares knowledge as a Visiting Faculty member at NED University, teaching courses in advertising and digital marketing, and previously served as a Teaching Assistant at the Institute of Business Management. Abida holds an MBA in Marketing and a Bachelor's degree from the Institute of Business Management.