Nedbank
Yolande Bothma serves as the Head of Marketing Intelligence and Analytics at Nedbank since October 2017, overseeing a team dedicated to executing targeted direct marketing campaigns through data insights and various digital channels. Previously held the role of Head of Marketing & Customer Relationship/Value Manager at FNB eBucks from May 2015 to October 2017, where responsibilities included optimizing communication channels, developing customer journeys, and implementing CRM analytics. Yolande began the career at eBucks in October 2008, progressing through roles such as Partner Growth Manager and Campaign Manager, focusing on partnership management and campaign effectiveness. Yolande's educational background includes a Bachelor of Business Administration in Marketing from the IMM Graduate School of Marketing.
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Nedbank
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Nedbank Limited offers banking solutions. The Company is a subsidiary of Nedbank Group Limited. Its segments include Nedbank Capital, which consists of its investment banking businesses; Nedbank Corporate, which consists of the client-focused businesses of Corporate Banking, Property Finance, as well as Transactional Banking and Corporate Shared Services; Nedbank Retail, which serves the financial needs of individuals and small businesses, it offers banking and assurance products and services; Nedbank Business Banking, which offers commercial banking products and services to companies with an annual turnover of up to R700 million; Nedbank Wealth, which provides financial services through three divisions of Wealth Management, Asset Management and Insurance; the Rest of Africa Division, which is responsible for its banking operations and expansion activities in the rest of Africa, and the Centre, which consists of business operations that provide support services to Nedbank Group Ltd.