Abby Badach Doyle

Abby Badach Doyle is a seasoned writer and content strategist currently serving as the Lead Writer and Content Strategist for Mortgages at NerdWallet, where the focus is on delivering objective financial advice. Abby founded Front Porch Story Co. in 2019, leveraging over a decade of experience in writing, editing, and digital content marketing. Prior roles include Marketing Communications Consultant and Digital Content Strategist at Erie Insurance Group, where responsibilities expanded to include editorial strategy and social media management. Abby also has experience as a Marketing Coordinator at Mercyhurst University, where project management and copywriting were key responsibilities, and has held roles at Mazza Vineyards and Saint George Catholic School, gaining diverse skills in marketing and public relations. Abby holds a Bachelor's degree in Journalism Communications from Gannon University.