Alissa Reiter

Alissa Reiter currently serves as the Interim CMO at NerdWallet and the Head of Strategy (fractional) at The Wellbeing Project. With extensive experience in marketing leadership, Alissa has held roles including Executive Coach at SNP Communications, Chief Marketing Officer at Legacy and Evernow, and Vice President of Brand Marketing at Zillow. Notable achievements include achieving 3x sales growth and reducing customer acquisition costs at Legacy, as well as leading significant customer growth at Evernow. Alissa has transformed brands and marketing strategies at several organizations, including Counsyl and Ancestry.com, resulting in substantial revenue increases and successful exits. Alissa holds an MBA from Stanford University Graduate School of Business and a BA in History from Northwestern University.