James Smith

James Smith is an experienced professional in digital commerce and retail management, currently serving as the Director of Digital Commerce DTC at Nestlé Nespresso SA since October 2018. In this role, James oversees global eCommerce initiatives, focusing on customer-driven solutions and product development. Prior to this, James held various positions at Nestlé, including Sr. Manager of Customer Accounts on the Amazon platform, and has a strong background in managing significant product portfolios across multiple retail channels. With prior experience at Newell Brands and Nestlé Nutrition North America, James has a demonstrated track record in maximizing sales and market share through data-driven strategies. James holds a BS in Marketing from Siena College.