Yelena Demir

Yelena Demir is an experienced marketing professional currently serving as the Head of Marketing at Nestlé Nespresso SA in the UAE since May 2018. Prior to this role, Yelena held various marketing positions at Al Tayer Group, including Marketing Manager for the Middle East and Division Marketing Manager for both the Beauty Portfolio and Luxury Fashion, Fine Jewellery & Luxury Home divisions. Yelena's earlier experience includes a leadership role as Head of Marketing at BinHendi Enterprises, managing an extensive luxury brand portfolio. Yelena began a career in marketing as a Coordinator at Reemtsma-Kyrgyzstan and RJR Tobacco. Yelena holds a Bachelor of Commerce degree in Marketing from TURAN University, completed in 1999.