NetInfo
Vyara Ivanova has a diverse work experience in the field of journalism and editorial work. Vyara started their career as a Trainee Content Writer at Bussines Woman Magazine in 2011 and then worked as a Trainee Lifestyle Editor at Cosmopolitan in 2012. In 2013, they served as a Reporter at Radio and Television Krakra and also worked as a News Reporter at PernikNews.com. In 2015, they became the Editor In Chief at Jenite.bg at 3Bay.bg. From 2016 to 2019, they worked as a Lifestyle Editor at Edna.bg and then moved on to become the Editor In Chief at both Edna.bg and Ohnamama.bg at NetInfo from 2019 to 2022.
Vyara Ivanova earned a Bachelor's degree in Journalism from Sofia University St. Kliment Ohridski from 2011 to 2015. Vyara has also obtained the Deutsche Sprachdiplom der Kultusministerkonferenz (DSD II) certification, but the institution and the exact time of obtaining it are unknown.
NetInfo
Netinfo is one of Bulgaria’s leading digital media companies, with the greatest reach of over 80% of the local internet audience, according Gemius Bulgaria*. The company is part of multi-platform media and technology company Nova Broadcasting Group, subsidiary of United Group, the leading telecommunications and media provider in Southeast Europe. Founded in 1998, today Netinfo’s products engage over 3.78 million real users monthly, delivering 76% reach on mobile, 69% on desktop, and 81% combined reach*. Netinfo aims to be an integral part of the daily routine of every digital Bulgarian and operates some of the most popular Bulgarian websites: • Nova.bg, Vesti.bg, DarikNews.bg - one of the biggest local news ecosystem, with more than 2.5 million RU (real users) monthly*; • Vbox7.com and Nova Play - one of the biggest local video ecosystem, with more than 2 million RU monthly*; • ABV.bg – A huge and growing free email service with 2 million RU monthly*; • Sinoptik.bg - weather forecasts, Gong.bg - sports news, Edna.bg - female ezine, Pariteni.bg - personal finance site, Ох, на мама! (Oh, Na Mama) – a website for pregnancy and parenting, and GBG.bg – a content aggregator. Google Analytics 360 data for each site can be found at netinfocompany.bg/portfolio. All Netinfo websites are also measured by Gemius Bulgaria. Netinfo is one of the most innovative digital publishers on the market and offers a large portfolio of advertising products. • We are optimized for awareness campaigns through a standard, rich media and video display, with high viewability, brand safety and while respecting GDPR and consumer data protection. • Using the Google Ads technology and DMP services, we are able to offer age, gender, location, contextual, behavioral, and other targeting options. • The company offers programmatic direct deals, branded content and native ads, DSP and DMP services, and AdWise self-served platform for cost-per-click ads. *According Gemius Bulgaria (Jan 2021)