Connor Potts

Connor Potts is a Marketing Performance Specialist at NetJets, with a robust background in digital marketing analytics. Prior experience includes roles such as Senior Digital Analyst at Big Lots, where Connor enhanced eCommerce analytics and led cross-functional collaborations to optimize customer acquisition, achieving substantial improvements in data accuracy and return on ad spend. Earlier positions involved data integration management and performance marketing analysis across various companies, focusing on KPI-driven insights, campaign optimizations, and revenue growth. Connor holds a Bachelor of Arts in Interactive Media Studies with a concentration in Digital Marketing and a minor in Business Administration from Miami University.