Frans Appels

Managing Partner at Netprofiler

Frans Appels is a seasoned professional in digital marketing and online performance optimization with extensive experience in leading multiple organizations. As Co-Founder of LevelUp Group since February 2017, Frans has driven collaboration and growth through its various agencies, including Netprofiler and ClickValue, where Frans serves as Managing Partner. Since January 2003, Frans has been aiding organizations in enhancing their online results at Netprofiler and has contributed to B2B online marketing through Leadscope and Cloud Nine Digital. Additionally, Frans has held positions on advisory boards and as a board member for several marketing platforms, and has served as a core instructor in web analytics and search marketing at Beeckestijn Business School. Frans Appels holds a Master's degree in Business Administration from Erasmus University Rotterdam and a certificate in Digital Marketing from Beeckestijn DIM.

Location

Amsterdam, Netherlands

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Netprofiler

Netprofiler is een snelgroeiend bedrijf in de online marketing en heeft momenteel 60 specialisten in dienst die werken vanuit het kantoor in Amsterdam. We streven er naar om de online resultaten van onze klanten te verdubbelen. Om dit te bereiken bieden we de volgende diensten: 1.Website traffic genereren (Google AdWords / SEA, Zoekmachine optimalisatie / SEO, Workshops, Long Tail campagnes, linkbuilding, social media advertising, RTB, display advertising, email marketing), 2. Web analytics (pakket selectie, implementatie tools, rapportage en dashboard ontwikkeling, detachering, interpretatie, analyse en workshops/trainingen), 3. Usability & Conversie optimalisatie (Expert analyse, usability onderzoek, eyetrackting onderzoek, online enquetes, eyetracking, AB & multivariate testen, conversie audits), 4. Interim Support (detacheren van web analisten, usability experts en search marketeers) Netprofiler is partner van alle belangrijkse leveranciers op het gebied van web analytics zoals Google Analytics, Adobe Online Marketing Suite (Omniture), Webtrends en Comscore Digital AnalytiX (Nedstat). Daarnaast is Netprofiler Google Conversion Professional. Netprofiler is voor het 3e jaar op rij door de lezers van Emerce verkozen tot beste web analytics bureau van NL. Daarnaast hebben we recent de zoekmachine marketing award De Speld gewonnen waarbij 12 andere search cases (w.o. Bol.com) verslagen werden.