Frank Rivera

Frank Rivera is a seasoned professional in the streetwear and sneaker industry, currently serving as Sr. Manager of Global Key Account Marketing at New Balance since September 2023. Rivera has been the owner of The Dept. of Public Peace Works, a Boston-based initiative, since January 2018. Previously, leadership roles included Director of Global Partnerships at Partie and various directorial positions at Reebok, including Director of Global Brand Narrative & Product Communications. Rivera has a strong background in brand storytelling, creative direction, and strategic marketing, demonstrated through ownership of BAUEWYK and All Is Fair Agency LLC, as well as roles at Boylston Trading Company, Karmaloop, and Concepts International LLC. Rivera's extensive experience includes collaborations with notable brands and clients in the fashion and music industries.