Kelsie Vicknair

Kelsie Vicknair is an experienced professional in product management and retail, currently serving as an Associate Merchant at New Balance since June 2024. Prior to this role, Kelsie worked as a Manager of Boston Retail Experience and NSRL Specialist at Heartbreak Hill Running Company, where responsibilities included orchestrating merchandising strategies and marketing events. Kelsie's background also includes a teaching assistantship at The University of Texas at Austin, and internships at Nike, Keller Williams Realty, Inc., and lululemon, where skills in consumer behavior analysis, marketing campaign development, and educational support were developed. Kelsie holds a Master of Science in Applied Analytics from Boston College and a Bachelor of Science in Apparel and Textiles from The University of Texas at Austin.