WHAT WE DO: We help curious corporate executives explore entrepreneurship, diversify investment strategies, generate semi-passive income, create a career pivot (if desired) and build generational wealth by providing customized franchise consulting services.

WHAT MAKES US UNIQUE: We’ve spent more than a decade in every conceivable situation one might encounter in the franchise space:

🛍️ Being a Franchise Owner + navigating a brick and mortar franchise through a global pandemic
🔓 Separating a Franchise location from the Franchisor & taking it independent
🏆 Working for a Franchisor / Awarding Franchises
🌱 Franchise Development & Consulting

Bottom line: We help our clients evaluate EVERY conceivable angle when it comes to exploring franchise ownership.

WHAT CLIENTS SAY: 
🗣️ “I was pretty naturally resistant to the idea of a franchise, but talking to Brian made me realize just how supported I would be. He also talked me through my life goals, strengths, weaknesses, and job preferences to find out a franchise that really worked for me. I never would have even considered this before, but 7 months in, I'm loving my new business, and it offers me the flexibility I need. Thank you, Brian, for helping me see an opportunity I had never considered before!” – Stephanie Yee

🗣️ “I worked with Brian after being laid off from a long software engineering career. The discovery process went very well, with good communication and consultation when we needed it. I'd highly recommend Brian to anyone interested in exploring the world of franchising!” – Michael Mathews

OUR APPROACH: Franchise Ownership is not for everyone. Neither is starting a new business from scratch or buying an existing business.

As we started, scaled and successfully exited a Small Business, along with buying a franchise and later taking that franchise location independent, and also working on the Franchisor side awarding franchises, we bring a unique perspective to the table with each client.

Business Development

Consulting

Investment Management

New Ground Consulting

New Ground Consulting's headquarters in Salt Lake City, United States

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Brian Kuepper

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