newETFs.io is dedicated to "the other 10%"​ of ETF companies.

As of December 31, 2018, only 5 ETF companies (out of 100+) in the US ETF industry controlled 90% of the $3.4 Trillion in assets under management. "The other 10%"​ of the assets under management was spread thinly among the remaining 100+ ETF companies.

newETFs.io strives to bring to the forefront "the other 10%"​ to the broad investment community by scrubbing, researching, and pulling articles related specifically to "the other 10%"​. We hope to level the playing field for "the other 10%"​ in the extremely competitive ETF industry and empower investors to make good investment decisions with "the other 10%"​.

Additionally, newETFs.io recognizes the inevitable future growth of ETFs and understands the growing needs of investors and asset managers. newETFs.io has a vast network of ETF service providers that specialize in investing and creating ETFs. So if you have an ETF idea that you'd like to bring to life, you may submit your idea directly from our newETFs.io website.

Lastly, but definitely not least, newETFs.io seeks to educate and empower investors of all generations. From Baby Boomer to Millennial, our site explains how and where to invest in ETFs. So if you're a DIY investor or like the personal touch of an advisor, we provide resources to help you in your investment journey.

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