NewGen
Herman Dias is a seasoned creative professional with extensive experience in the advertising industry. Currently serving as a Senior Creative at NewGen since February 2025, Herman has previously worked at Freuds Group as a Creative from March 2024 to February 2025, and at VCCP for a short tenure in 2023. Prior roles include Creative positions at McCann Worldgroup from July 2020 to March 2023, asya.ai from August 2018 to June 2019, MullenLowe UK in March 2018, and Havas Lynx Group in late 2017. Herman holds a degree from the University of Central Lancashire, where education was completed from 2015 to 2018.
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NewGen
We're NewGen, the social-first creative and creator agency that sits at the intersection of culture, community, and creators. We exist because we think agencies have been slow to adapt to major shifts in consumer behaviour and digital engagement, clinging to outdated methodologies that no longer pack the desired punch. Bringing new thinking into all corners of our business, life at NewGen is fast, forward-thinking, and fun.