NewGen
Irene Gómez Sánchez is a skilled marketing professional with extensive experience in influencer marketing and account management. Currently serving as Senior Influencer Executive at NewGen since October 2022, Irene previously held roles as Influencer Campaign Executive and Account Executive at Campus Industries from March to September 2022. Irene's career includes positions in influencer marketing at SocialPubli and operational management at Max Mara Fashion Group, alongside earlier internships in styling for the fashion magazine YoDona and the Spanish TV show 'Olmos y Robles.' Academically, Irene holds a Master of Arts in Advertising and Design from the University of Leeds, a Bachelor's Degree in International Fashion Promotion from The Manchester Metropolitan University, and has pursued further studies in Digital Marketing and Business Innovation.
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NewGen
We're NewGen, the social-first creative and creator agency that sits at the intersection of culture, community, and creators. We exist because we think agencies have been slow to adapt to major shifts in consumer behaviour and digital engagement, clinging to outdated methodologies that no longer pack the desired punch. Bringing new thinking into all corners of our business, life at NewGen is fast, forward-thinking, and fun.