NewGen
Mike Craddock is a seasoned entrepreneur and professional in the creative and esports industries, currently serving as Co-Founder and CEO of NewGen, a social-first creative agency focused on modern consumer behavior. As a Co-Founder of Kyma Media, Craddock oversees one of the most engaged social-first publishers on Instagram, targeting both brands and community-building. Additional roles include serving as Director at Horizon Union and former Co-Founder positions at Turopium Sports and Entertainment, Kairos Esports, and Lightning Pandas, alongside experience as a Content Specialist at Crytek and Freelance Writer for Red Bull. Craddock's career is marked by a strong emphasis on digital engagement, culture, and collaboration within the gaming and esports sectors.
NewGen
We're NewGen, the social-first creative and creator agency that sits at the intersection of culture, community, and creators. We exist because we think agencies have been slow to adapt to major shifts in consumer behaviour and digital engagement, clinging to outdated methodologies that no longer pack the desired punch. Bringing new thinking into all corners of our business, life at NewGen is fast, forward-thinking, and fun.