NewGen
Rory Donald is an accomplished professional in influencer marketing, currently serving as a Senior Influencer Executive at NewGen since October 2021, where focus is on bridging the gap between brands and creators within niche communities. Prior to this role, Rory worked as an Influencer Campaign Executive at Kairos Group from October 2021 to April 2023, contributing to the agency's innovative approach to creative strategy and execution. Rory's experience also includes positions as a Food and Beverage Assistant at The Quorn Grange Hotel and a Retail Assistant at JD Sports, as well as a Data Entry Assistant at Hewlett Packard Enterprise, where valuable skills in managing confidential information were gained. Rory holds a Bachelor of Arts (Hons) degree in Communication and Media Studies from Sheffield Hallam University, completed in 2020.
NewGen
We're NewGen, the social-first creative and creator agency that sits at the intersection of culture, community, and creators. We exist because we think agencies have been slow to adapt to major shifts in consumer behaviour and digital engagement, clinging to outdated methodologies that no longer pack the desired punch. Bringing new thinking into all corners of our business, life at NewGen is fast, forward-thinking, and fun.