Newlink®
Likaurys Santos serves as an Insights Strategist at Newlink® since December 2023, focusing on research methodologies, analytics, and storytelling to drive commercial strategy based on insights. Previously, Likaurys worked at AB InBev from November 2020 to July 2023 in various roles, including Commercial Manager for the TADA DTC Channel and Insights & Strategy Specialist, leading digital transformation initiatives and contributing to significant projects across Central America and the Caribbean. Likaurys has also held positions at NielsenIQ, Arias Motors S.A., and Proagro E.I.R.L., and has a comprehensive educational background in marketing, business administration, and management from institutions such as Barna Management School and Universidad Iberoamericana.
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Newlink®
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Newlink is an award-winning, international consulting firm headquartered in Miami, Florida with company-owned offices in Argentina, Mexico, Peru, Spain and the Dominican Republic, and a partner network in additional markets throughout the world. Founded in 1998 by former journalist Sergio Roitberg, Newlink has since grown exponentially from a public relations agency to a world-class organization that delivers business results to clients through innovation and transformation. Based on the principles of collaborative consulting, Newlink developed its own strategic framework – Orbital Thinking – which espouses that in today’s hyper-connected, chaotic and ever-changing world, there is only one way to reach our goals in a sustainable way. To build a common purpose so strong that it rallies stakeholders around it, unleashing true collaboration and transformational outcomes. From multinationals to multilatinas, family-owned businesses and start-ups, from private to public institutions and NGOs across the Americas, Newlink has helped transform businesses, brands, candidates, governments and ideas to reach their full potential. Its 20-year track record has led to client collaborations including Coca-Cola, ESPN, Chevron, Corporación Andina de Fomento (CAF), Citibank, McDonald’s, Barrick Gold, Cisco Systems, AT&T Latin America, Uber, Expedia, MTV, Itau Private Bank, Novartis, Invokana, Janssen, Cancun Visitors and Conventions Bureau, Ministry of Tourism of Dominican Republic, Buenos Aires, WeWork, MasterCard and LATAM Airlines Group, among many others. A fully integrated firm with outstanding talent and experience, Newlink is comprised of the following areas of expertise: Tourism, Health and Wellness, Reputation Management, Public Affairs, Digital Marketing, Branded Content, Business Insights, Business Transformation, Multicultural Marketing, Integrated Production, Creative & Branding. Newlink is ranked among the top 30 public relations firms in the United States, has been named a top 50 firm globally by PR week, and has been ranked the No.1 public relations agency in South Florida since 2011 by South Florida Business Journal. Newlink has also been honored with several awards from a variety of prestigious groups such as the Emmys, Silver Anvils, Silver Stevie Awards, Gold Quill Awards and Silver Quill Awards ABOUT THE MANAGEMENT OF THIS PAGE This page is overseen by a group of hand picked executives within the ranks of Newlink, and managed under governance guidelines that ensure best practices including audience moderation. For any questions please contact: nlsocial@newlink-group.com