Next Net
Rachel Hernandez is an accomplished professional with extensive experience in content marketing and brand strategy. Currently serving as Senior Director of Content at The HOTH since July 2016, Rachel has held multiple leadership roles within the company, including Marketing Director and Director of Brand Strategy. Rachel also contributes as Director of Brand Strategy at Next Net Media and previously worked as Director of Freelance Experience at FreeUp. Prior roles include Copywriter and Content Team Manager at Happy Grasshopper, as well as serving in various capacities at Alices Tea Cup. Rachel's educational background includes studies at Harvard Business School, focusing on Competing in the Age of AI, as well as a Bachelor's degree in English Language and Literature from Hunter College, with additional education from The New School and State University of New York at Plattsburgh.
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Next Net
Since 2004, Next Net has been helping brands grow their organic presence in the digital space. We’ve spent nearly two decades learning what it takes to create authentic, lasting visibility—and we’re passionate about sharing that expertise with the businesses we partner with. For us, organic brand exposure isn’t just about boosting search rankings; it’s about helping brands connect with the right audience in a way that builds trust and credibility over time. Digital media moves quickly, and we recognized early on that technology would be essential for achieving sustainable growth. By adopting AI long before it became mainstream, we’ve consistently helped brands stay ahead, improve their visibility, and grow in a way that feels genuine. With headquarters in St. Petersburg, FL, and Austin, TX, and a global team in the UK and Australia, we’re proud to deliver a hands-on, personalized experience no matter where our clients are. While we leverage smart tech to drive results, our approach is always rooted in human connection. We believe that true success comes from blending personal insight with innovative strategies to help brands grow organically—and stay relevant. Let’s connect! We’d love to chat about how we can help your business increase its organic exposure and create a lasting impact