NEXT
Christopher Atkinson is an accomplished marketing professional with extensive experience in digital marketing and e-commerce. Currently serving as the Digital Channel Lead for the Next app since April 2019, Christopher oversees paid app acquisition and retention strategies for both UK and International markets. Previous roles at Next included E-Commerce Marketing Executive and Graduate Marketing Executive, focusing on international paid search and overall app strategy. Christopher also held the position of Marketing Officer at VeriVide Limited, where responsibilities included strategic planning, budget management, content development, and market research. Earlier, as a Marketing Assistant at Addo Food Group, Christopher contributed to project management, digital communications, and social media initiatives. Educational qualifications include a Mini MBA in Marketing from Marketing Week and a Bachelor's degree in Advertising from Bournemouth University.
NEXT
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NEXT plc is a United Kingdom-based retailer offering clothing, footwear, accessories and home products. The Company's segments include NEXT Retail, a chain of over 500 stores in the United Kingdom and Eire; NEXT Directory, an online and catalogue shopping business with over four million active customers and international Websites serving approximately 70 countries; NEXT International Retail, with approximately 200 mainly franchised stores; NEXT Sourcing, which designs and sources NEXT branded products; Lipsy, which designs and sells Lipsy branded younger women's fashion products, and Property Management, which holds properties and property leases which are sub-let to other segments and external parties. Lipsy also sells directly through its own stores and Website, to wholesale customers and to franchise partners. The Company's franchise partners operate approximately 180 stores in over 30 countries.