Nextory
Elin Bäckman has been working in the industry since 2004. Elin began their career at DDB Stockholm as a Senior Nordic Account Manager. In 2008, they moved to Three AM as a Marketing Director. In 2009, they became the Managing Director of Acne Advertising AB. From 2014 to 2016, they were the Marknadschef at Expressen. Elin then took a role as Senior Brand Strategist at Nordea until 2017 when they became the Head Of Marketing at Allihoopa. In 2018, they became the CMO at Nextory and in 2021 they joined the General Member Board of Tourn International AB.
Elin Bäckman completed a Master in Business from Stockholm University in 2004, and a Bachelor of Science (B.Sc.) in Marketing/Marketing Management, General from Jönköping University.
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Nextory
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Nextory is a streaming service for audiobooks and eBooks that was founded in Sweden in 2015. Nextory's vision is to increase reading to enrich people’s lives with great stories. The app is also available on several European markets and is now the second largest book service in Sweden. Subscribe to access hundreds of thousands of books. Try for free during 14 days at nextory.com.