Samantha Friedman

Samantha Fink Friedman serves as the Senior Director of Content Partnerships and Creator Strategy at the National Football League (NFL) since April 2022, focusing on social partnership strategy and content marketing to engage youth audiences within the NFL ecosystem. Prior to this role, Samantha held various positions at Peloton Interactive, where Samantha was the Director of Content Partnerships and developed the sports marketing strategy. At Red Bull Media House, Samantha served as Senior Manager of Marketing, overseeing communications to boost brand awareness across sports and culture initiatives. Earlier experience includes roles at M&C Saatchi Sport & Entertainment, ICR, CBS Corporation, NBCUniversal, and the Big Ten Network, where Samantha honed skills in communications and content production. Samantha earned a degree from the University of Michigan from 2008 to 2012.