Lara Simat

Lara Simat is a seasoned marketing professional with extensive experience in communications and content creation within the technology and gaming industries. Currently serving as the Country Marketing Manager at Niantic, Inc. since May 2024, Lara previously held the position of Head of Communications for MSI Italy and served as Advertisement & Content Creation Manager at MSI - Micro-Star International Co., Ltd. from October 2018 to January 2024. Lara's career began as a Content Creator on YouTube, where engaging makeup tutorials were designed under the alias "Chienkiri." Educational credentials include a degree in Economics from Università degli Studi di Bergamo and previous studies at Università di Pavia and Lice scientifico Statale "Lorenzo Mascheroni."